Project Healthy Minds

Mental HealthPhotographyConsultingProduction

Dec 22

Visual Artist: Mukhat Dhillon, Executive Producer: George Kaplan, Art Director: George Kaplan, Producer: Jared Elgarten, Producer: Ajani Charles, Location: Toronto, Ontario, Canada, Year: 2021, Photographer: Ajani Charles

Project Healthy Minds is a new millennial/Gen Z-driven non-profit startup focused on tackling one of the defining issues of the 21st century: the growing mental health crisis.

As a contributor of visual arts and content to Project Healthy Minds, Ajani Charles oversaw the photography and part of the production for Project Healthy Minds’ Mental Health Awareness Month campaign in May 2022.

Ajani recruited a group of Gen Z visual artists from Toronto with lived mental health experiences and asked them to pose for candid portraits that reflected their mental health at different points.

He also asked the campaign’s subjects to provide words on their lived mental health experiences to accompany their photographs within the campaign.